A glimmering LA rooftop was the picture perfect setting for a night (and morning) of beauty

The goal(s)

For The Hoxton, it was to drive awareness around their newly opened DTLA hotel. For Tata Harper, it was to sell into the Purifying Skincare Collection. Central to this co promotion we sought to drive brand awareness, social amplification and new leads.

The answer

An event was executed as the canvas for a digital partnership that would launch two weeks later on both brand channels.

We hosted a ‘staycation’ for 25 LA-based tastemakers, anchored by a candlelit Tata Beauty Class on the rooftop. Given LA’s pollution, the skincare line’s focus on detox was the perfect compliment.

Guests also enjoyed curated wellness stations and in-room amenities like Tarot, Energy Readings, a guided Meditation with author Biet Simkin and morning after yoga. The highly curated overnight experience was a catalyst for organic social amplification.

Results

  • Generated over 10.7MM potential impressions during/post event

  • Secured Hum Nutrition in addition to The Hoxton for in-room gifting and co-registration participation, generating 7k leads and over 25k in revenue 3-months post event for Tata Harper

  • Generated social content to be used across owned channels for promotion of the Purifying Line

  • Increased sell through of collection 40% during the campaign flight