In today’s landscape, a campaign isn’t just a campaign. Every launch, press moment, and product drop needs to work harder — and work together.
Through a mix of brand partnerships, press strategy, and creative development, I’ve built a framework that turns positioning into performance — driving awareness, affinity, and measurable growth.
Below, a selection of integrated work spanning campaigns, creative, and product collaborations — built to land, last, and resonate.
Impact stories.
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Blackberry Farm - Walland, TN
Blackberry Farm, a luxury hotel and resort situated on a pastoral 4200-acre estate in the Great Smoky Mountains, is one of the most celebrated small luxury resorts in the country.
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Le Coucou - Meribel, France
Located at the foot of the Rond-Point des pistes in Meribel, Hotel Le Coucou, the luxury ski-in ski-out from the Maisons Pariente collection is perfectly situated in one of the resort's most beautiful locations, right on the slopes.
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Lou Pinet - Saint Tropez, France
Part of the Maison Pariente Hotel family, Lou Pinet is a spa-hotel in the French Riviera capturing the chic spirit of the 60’s.
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Montage Deer Valley - Park City, Utah
An authentic yet refined mountain retreat located less than five minutes from Park City’s celebrated Main Street. Montage Deer Valley offers unrivaled ski-in / ski-out access to one of America’s best ski resorts, the largest spa in Utah, inspired dining options along with amazing year round activities.
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The Hoxton Hotel - Downtown LA
Classic California meets old-school Hollywood glamor. The Hoxton, Downtown LA was built in 2019, offering guests a taste of the laidback LA we know and love under a historic, Beaux Arts roof in the heart of buzzy downtown. With a rooftop pool, outdoor dining and beautifully designed rooms, you may just never want to leave.
