Down South

… awaits an exclusive resort you’d only know if you’re in the know. Blackberry Farm plays host to celebrity and politician alike who seek to get off the grid and recharge. It was the perfect venue to host two shoots over 3 years, bringing to life the synergies and mission of their farm-centric ethos along with Tata Harper’s passion for all things natural.

Overview

We shot two campaigns over two years with a core focus on content generation and client acquisition. The first featured food-based wellness author Robyn Youkilis as she explored a weekend at Blackberry, including the Tata wellness treatments and anchored by an acquisition program. The second brought to life the story of ‘A Tale of Two Farms’, highlighting the synergies found between both brands, and founders Tata Harper (of Tata Harper) & Mary Celeste (Proprietor of Blackberry Farm).  

Results

  • 6k luxury leads through a content rich co-registration program

  • Generated seasonal campaign content for commercial use

  • Launched a sellable IG live with Tata Harper & Mary Celeste of Blackberry Farm

  • Hosted an exclusive Birthday dinner for Tata Harper, including a custom cake recipe shared as part of the acquisition program content

  • Strengthened spa marketing around the launch of the new Tata Harper Sensorial Treatment options at the Blackberry Farm Wellhouse