In the Alps

…there is a richly appointed refuge called Le Coucou. This was the setting for what became two campaigns, the first in Winter 2019, the second in Winter 2021.

Overview

With the goal to drive new clients for both Tata Harper & Le Coucou, I created a custom program to be shot in the French Alps in partnership with Maison Pariente Hotels. It included a campaign for commercial use, social content around the exclusive Tata Harper Spa, an in-person class and co-branded acquisition. 

Results

  • Generated seasonal campaign content for commercial use by both Tata Harper & Le Coucou brands

  • Included a VIP Beauty Class with Parisian press visiting the hotel, generating additional PR features

  • Leveraged renown celebrity makeup artist on-set for an IG-live and social content to further commercial reach

  • Created organic social content for multi-month use

  • Secured 3 additional brands to partner in an acquisition program, generating 5k high net worth clients